In 1996 Henriette Steffensen decided to change her carreer. The children brand Growing Up was created. The design was sold from a small shop in Jægersborg Alle in Charlottenlund, and other selected shops in Denmark.
At the beginning of 2000 Henriette's family expanded and the shop was sold. During this period new plans were made and the brand Henriette Steffensen Copenhagen became a reality. This was a success from the outset with the two primary product groups casual fleece wear and ballroom dresses.
Today the brand has developed into 3 annual collections with clothing for the demanding woman's everyday life, work, holliday, party & laid back leisure. Today Henriette Steffensen Copenhagen is represented in shops in Denmark, Sweden, Norway, Finland, Germany, Austria & Great Britain. TheXcollection was launched in 2011. This brand is X-fashion for women with round curves. This design is sold from selected shops in Denmark, Sweden and Norway.